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Frau Holle 2.0: The beauty of making snow

Snow has fascinated us for hundreds of years, and has acted as an important building block for many sagas and fairy tales. Snow casts a spell on our valleys, and covers meadows and forests with a peaceful stillness. It is not only children whose eyes light up when the busy snow fairy Frau Holle shakes her beds. The feathers cover the entire country with a soft veil, and turn the world into a snowy winter paradise. 
For Demaclenko today, Mother Holle represents a magical figure who casts her benevolent gaze over the Earth as the year ends, and brings us unforgettable moments, together with our Titan. 
The brains behind the calendar are Demaclenko's marketing department, who have been working intensively on the subject in collaboration with the graphic designer Martin Keim. We have brought out our first calendar, which we hope will cause plenty of surprises as the year passes. 
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Maria Lerchegger
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