Vernisage of "Idea Unika" at Ortisei
Art to reflect. Demaclenko supports art project "Klimawandel"
In Val Gardena, the art of wood sculpture has always been a very active and present craftsmanship and artistic activity. In recent years, wood carvers have a little left the streets of the traditional representations to make room for more creativity and attention to design but above all make their works expressions of important issues concerning current issues and that make the public reflect. Today, this combination of tradition and modernity, past and future, is represented by Unika, associative reality that aims to present unique works out of serial production exhibiting them to a wider audience. In particular, seven monumental works are exhibited in the summer along the streets and squares of Ortisei placing them in connection with the numerous summer visitors of the valley.
A work of these concerns Demaclenko. About six months ago, three young artists Matthias Kostner, Christian Verginer and Matthias Verginer, all 3 members of Unika, proposed to sculpt one of our snow generators in lime wood in natural size and create an outdoor exhibition where the big work in wood faces a huge mountain of bananas in plaster. The mountain of typically tropical fruit is intentionally left white so that from a distance it looks like a snowdrift. The art installation bears the title "climate change" and aims to deal with the thorny issue of unusual global warming that we have been experiencing lately, in particular also in the Alpine regions.
The paradoxical language of the artistic expression aims to attract attention and awaken the conscience by opposing a tropical to the alpine climate, increasingly climatically unstable and threatened.
Climate change is a serious and sensitive issue that should not be underestimated, this is the main message of the work.
Demaclenko has enthusiastically agreed to lend one of its best products, the Titan, as a model for this ambitious work, following step by step the work of the three artists. As a company of the Leitner group, our company is proud to have helped and supported the creation of a work of art that will not leave the public indifferent.
Art should not only impress, evoke dreams and beauty. Art can be a source of stimulation and reflection, in this case it makes public opinion aware of environmental issues, the resulting risk of seriously damaging the beautiful mountains as a result of global warming. With a new and original language, it is possible to explain what the risks are for our natural resources. The work "climate change" has followed this path and is an excellent example of how art can be put at the service of sensitive and important issues with irony and significance.