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Val Senales Glacier Welcomes the ARD Mouse



“Is it possible to make ice cream with a snow maker?”


Ten-year-old Letizia posed this question to ARD’s TV-star mouse of the family quiz show “Frag doch mal die Maus”. First German Television traveled to South Tyrol to search for the answer. Using a fan gun from South Tyrolean manufacturer Demaclenko, an attempt was made to produce strawberry granita on the Val Senales glacier. To find out whether the specialists were actually successful, tune in January 16th 2016.

The quiz show “Frag doch mal die Maus” has already been on air for over 10 years. The show’s star, a mouse, has long since attained cult status in Germany. A regular audience of over a million viewers tune in to hear the mouse’s answers to all sorts of questions about technology and everyday occurrences. From the thousands of questions received, ARD selected the question posed by Letizia, a 10-year-old girl from Nordreinwestfalen. She wanted to know if a snow maker could also make ice cream.

The team of the quiz show “Frag doch mal die Maus” turned to the Marketing Department Demaclenko, a member of the Leitner Group in Sterzing. As a location, they selected the Val Senales glacier where, just a few weeks prior, Demaclenko had outfitted the newly created Leo-Gurschler slope with snow makers on behalf of the Funivie Ghiacciai Val Senales Spa.

Due to unseasonably warm temperatures during the last few weeks, the shooting date had to be postponed multiple times. But over the weekend it finally took place after all. Technicians from Demaclenko added strawberry syrup to one of the water tanks, then pumped the mixture through the snow maker. Thanks to the snow maker’s unique fine-jet technology, the attempt was completed as the cameras rolled. “In order to make strawberry granita, we had to reduce the snow maker’s air volume so that it produced ice cream instead of snow,” explained Service Manager Stephan Hafner, who was personally on hand for the attempt.

Employees of the cableway operator were also among the curious guests. Managing Director Elmar Pichler Rolle joked: “If this really works, we will have to think of something amazing for the end of the season. Our guests can lick slopes on the glacier.”

TV audiences can discover the results of the experiment performed on the Val Senales glacier during The show “Frag doch mal die Maus” on January 16th 2016.
 
 
 
Mirjam Cestari
 
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